Resume

Work
Experience

Oct 2021 - Present

Leveraged social media, search engine optimization, and blogging to create effective marketing plans and advertising strategies..
Tracked website analytics and reported findings to the marketing manager. Planned, implemented, and maintained successful SEO strategies.
Completed in-depth analyses of competitor ads, keywords, bids, and landing page activities. In charge of managing all company digital marketing activities.
Managing company Ads account. Marketing all company's three core financial products.
Planning and executing new marketing initiatives to drive growth. Managing all 3 company websites

Oct 2021 - Present

Supervised digital team to optimize paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
Executed daily email marketing communications, generating customer awareness of key sales promotions and new product launches.
Built relationships with bloggers and traditional media to increase positive brand awareness in the community.
Measured and reported the performance of digital campaigns to assess against goals, ROIs, and KPIs.
Hired, trained, and mentored marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques.
Analyzed data from past campaigns to help drive decision-making for future campaigns to improve conversion and success rate. Communicate with affiliate networks and affiliate partners.
Designing and implementing digital strategy Liaising with senior management to draw up market strategy to drive growth Leading the digital team to plan, create and implement a comprehensive social media strategy to drive engagement and acquisition
Trained digital team on data visualization to aid them in communicating learnings and results from marketing campaigns and initiatives

Oct 2021 - Present

Created and implemented a strategy to accelerate growth and retention for the start-up project. Partnered with the project lead to drive growth and adoption of the achievePayroll software from 98 clients to 1,389 clients at the end of June 2022
Achieved a customer acquisition cost at 50% below the target.
Reviewing customer activity, anticipating consumer needs, and improving customer satisfaction.
Designed and deployed a google ads campaign that resulted in a 4% weekly growth rate in lead generation.
Planned and deployed multiple A/B tests for our email marketing campaigns, partnerships, and Google Ads campaigns to develop the best strategy that increases our lead generation conversion success rate.

2012 - 2015

Majored In